Paytm Insider
Transforming Paytm's Insider: A Journey Towards Engagement and Inclusivity.
Paytm's Insider is evolving from a simple ticketing platform into a lifestyle destination.
The aim is to redefine how users interact, plan, and manage events, making them more meaningful and accessible.
Research, System Design, UI/ UX, Business Strategy
Sector
To boost user engagement and satisfaction on Insider, we transformed it from a basic ticketing service into a platform that caters to diverse interests and builds community.
Challenge
An Individual System Design project spanning 3 Weeks.
Time
Planning events is like herding cats. 💀
Planning events is like herding cats. 💀
As an event-goer, I struggled to find events that matched my interests or to manage events myself. This frustration grew when I saw friends and local vendors having similar issues reaching their audiences and hosting events.
Proposal & Objectives
Proposal
Determined to make a change, I created a platform that personalizes event recommendations and simplifies hosting. With redesigned communication, payment, and collaboration tools, Insider evolved from a basic ticketing service to a comprehensive lifestyle platform fostering community and inclusivity.
Objectives
Allow users to host public or private events and set up businesses.
Emphasize intrinsic goals and novel experiences.
Increase visibility for small businesses in niche markets.
Connect vendors directly to their users, even after events.
Project Goals
Mood based UX flows over Category based flows
Let users find content matching their mood and preferences, not a one-size-fits-all approach.
Implementation
Quick, intuitive access to recommendations
Separate segment for new, unexplored offerings
Impact
Increase user engagement
Make it easier to find and attend events matching interests
2. Create Engaging Experiences
Transition from basic ticketing to comprehensive event hosting and community features.
Implement
Tools for creating and hosting events
Customizable templates
Social sharing options
Impact
Foster a sense of community
Promote recurring use
Deepen integration within the Paytm ecosystem
3. Broaden Customer and Vendor Base
Address the needs of vendors and non-mainstream customer groups.
Implement
Vendor portal with enhanced analytics
Marketing tools
Direct communication channels
Highlight niche and underrepresented events
Impact
Attract diverse events and vendors
Increase offerings and user engagement
Strengthen Paytm's role as a comprehensive service provider
Making an Impact
Why do we need this Redesign
Enhancing Well-Being Through Experiential Engagement
Apps that show how YOU could Spend Money
Apps that show how OTHERS Spend their Money & Time
Apps that show How YOU could Spend your Money & Time
Why Users need this Redesign : Users into Vendors
Mainstream Audience
Conflict & Reality
Feel overwhelmed by the plethora of event options available.
Coordinating with all your friends, managing finances, and splitting bills in one app.
Step beyond your usual event recommendations to explore new experiences occasionally.
Unconventional Audience
Conflict & Reality
Their unique and specific tastes, frequently struggle to find events that resonate deeply with their unconventional interests.
Find like-minded people and communities who share the same interests
Support Event-fluencers who represent them directly to bring more attention.
Vendors
Conflict & Reality
Face the dual challenge of efficiently reaching the right audience and managing their operational logistics.
Enable any user to efficiently host/ contribute to events either Public/ private.
Engage with the audience and form a community for future events.
Unified Experience: The app integrates these conflicts into a seamless user experience, The focus on distinct yet interconnected user needs ensures that the app is not just a tool but a comprehensive platform enhancing the event experience for everyone involved fostering a strong community and continuous user engagement.
Why Paytm needs a Redesign : Intrinsic vs Extrinsic Spend
Intrinsic spending makes people happier in comparison to materials and Insider helps Intrinsic spending.
Paytm Insider can not only help people spend money, but also their Time.
Why Insider needs a Redesign : Democratize Entertainment
Focus on Experiences Over Possessions:
Insider's Role: By emphasizing diverse events and activities, Insider encourages spending on experiences that lead to sustained happiness.
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Experiences, unlike material goods, become part of our identity and enhance social relationships, which are key to happiness.
2. Enhancing Social Connections :
Insider's Role: Features like shared event calendars and community engagement tools help users plan and enjoy activities together, fostering stronger social connections.
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Strong social bonds significantly influence happiness. Activities that facilitate social interactions enhance one's sense of belonging and fulfillment.
3. Personal Growth and Novel Experiences :
Insider's Role: Offers workshops, new hobbies, and cultural events, encouraging users to expand their horizons.
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Engaging in personal development and learning new skills boosts happiness. Challenging oneself leads to personal growth, which is fulfilling.
4. Democratization of Entertainment :
Insider's Role: Aims to make a wide range of events accessible and affordable, enhancing the collective well-being of its user base.
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Making entertainment and cultural experiences accessible and affordable elevates happiness across different demographic groups.
Paytm's Insider not only serves as a platform for event discovery and ticketing but also enhances overall well-being by promoting richer, more meaningful life experiences.
PayTm Business Model
Insider Business Model
Economic Growth
More Transactions
Community Engagement
Cultural Growth
Insider and Paytm Have an Interdependent Business model leveraging each other
Your new Insider Redesign
Homepage
The new homepage features recommended events and enhanced search functionality, making event discovery more intuitive.
Features
Central dynamic focus area that opens in the middle, featuring personalized event recommendations.
Usual interests placed below for familiarity.
Exploration zone above for discovering new events.
UX Highlights
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By opening in the middle, users are immediately oriented to a point of decision—scroll up for new experiences or down for familiar ones.
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The inverted scroll logic (new interests above) subtly encourages users to explore, breaking conventional browsing habits.
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Distinct visual elements and colors differentiate between the usual interests and new explorations, guiding user intuition.
Event Cloud
This dynamic interface allows users to navigate between recommended events and personal interests, fostering a personalized browsing experience.
Features
Interactive cloud of event categories that users can navigate based on their interests.
Dynamically adjusts to show more relevant categories based on past behaviors and preferences.
UX Highlights
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The cloud format is visually engaging and encourages exploration through its non-linear layout.
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Adjusts in real-time, ensuring that users see the most relevant options.
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Designed for easy navigation, reducing cognitive load by organizing content in a visually appealing and digestible manner.
Event Calendar
The calendar displays past events like a diary, upcoming events, and friend availability, integrating personal and social planning capabilities.
Features
Displays past and upcoming events, and integrates social functionalities to see friends' schedules.
Offers diary-like entries for past events, enhancing the nostalgic value.
UX Highlights
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Enhances the calendar utility by allowing users to plan events based on when their friends are free.
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Users can scroll through past and future events effortlessly, fostering reflection and planning.
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Clear, concise layout makes it easy to find information and reduces user effort in managing their social calendar.
Create Page
This dynamic interface allows users to navigate between recommended events and personal interests, fostering a personalized browsing experience.
Features
Interactive cloud of event categories that users can navigate based on their interests.
Dynamically adjusts to show more relevant categories based on past behaviors and preferences.
UX Highlights
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Guides users through the event creation process in a step-by-step manner.
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Allows users a high degree of control over their event’s presentation and audience.
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Immediate previews and suggestions help users understand how their choices affect the event setup.
Closing Thoughts
Inclusivity and Vendor Engagement
Just as Pinterest connects users to their inner selves, Insider aims to connect users with experiences that resonate on a deeper level.
Consistent Engagement
Providing regular engagement opportunities, Insider ensures that users remain connected and engaged throughout the year.
Experience Focus
Transitioning into an app focused on turning mundane transactions into memorable adventures.
Intrinsic Goal Focus
By shifting focus to intrinsic goals, Insider aims to fill the void left by traditional social media, connecting users with meaningful experiences that resonate with their core values.
Conclusion
This conceptual redesign of Paytm's Insider is more than just a facelift; it's a redefinition of what a lifestyle platform can be.
It’s about creating a space where every login brings a user closer to the experiences that enrich their lives, making Paytm not just a part of their digital routine but a gateway to new adventures and personal growth.
