Gusteau’s
A simple way for busy bachelors and families to plan and shop their meals with easy-to-follow curated recipes.
System Design, UI/ UX, Business Model
Sector
Enabling aspiring chefs and homemakers to receive curated recipes and tutorials with a one-stop shop to buy and prepare ingredients
Challenge
Researcher, Ethnographer, UI/ UX, Identity, Business plan, User testing
Role
Exploration
Exercise to lay out all research, interviews, and assumptions on one page.
Heartful Cooking
Adventurous
Risky
Self-Esteem
Ownership
Choices
Mindful
Productive
Accomplishment
Experience
Control
Busy
Budgeting
Apathy
Mom
Problem Areas
01.
Following a new recipe
02.
Choosing a suitable recipe
03.
Picking out Groceries
Project Goal
For Better Cooking
Learning + Shopping = Gusteau’s
Goal 1
Help Users discover and get exact recipes for their needs.
Goal 2
Enable users to interact and learn from curated courses.
Goal 3
Help users shop for exact items and quantities for their needs.
Home “Restaurant” Style Food
Learning
Shopping
How can I help users cook dishes like these at their convenience?
Wireframes
Nearly 13 iterations of wireframing were done to blend a Diner-esque visual in the app to make it feel Playful & Organic.
Escaping at Convenience
Recreate the feeling of Escaping a food timetable and feeling comfortable in unexplored recipes.
Unearthing a part of You
It was to recreate the experience, not of checking off a list, but of discovering something I needed.
Personalization in every Portion
What is food if it’s standardized for everyone and not a form of individual expression?
Learning 101: Always ask Questions
Use Q/A timestamps to notify users of places where others faced difficulty in class.
Information Architecture
Working Prototype
